San Diego, CA, July 6, 2018 — America’s Christian Credit Union (ACCU) was honored this year with a Bronze MAC Award in the newsletter category. The MAC awards are presented by the Marketing Association of Credit Unions Network (MAC Network) at their annual conference and awards ceremony to recognize the best marketing efforts by credit unions across the country.
“Over the years, our Creative Development Team has been laboring over our anchor communication: The Common Bond,” stated President/CEO Mendell L. Thompson. “To see the recent advancements lift this member newsletter from a local quarterly mailing to an interactive, member-centric, national stewardship piece is remarkable and gratifying.
The MAC awards encompass several categories and sub-categories. The newsletter award is given for the submission of two to five newsletters in one series. During the selection process, the committee of judges selects its winners based upon the credit union’s objectives, their target audience, the strategies used, the competing factors, and, if possible, the returns on investment.
The Common Bond, ACCU’s quarterly newsletter, has been distributed to members since 1958 when the credit union first opened. Over the years, the Common Bond has changed names, style, and distribution method. However, the purpose of this newsletter has remained the same. As a member-owned organization, ACCU honors its duty to inform members about what is happening in all facets of the credit union. Today, the Common Bond is distributed digitally to more than 180,000 members and ministry partners nationwide.